A little about 2ser

2ser is a community radio station broadcasting 24-hours a day to the greater Sydney area on 107.3FM, in digital and around the world via online streaming at 2ser.com.

‘Magazine’ style programs Breakfast, Overdrive and The Daily air each weekday, which include music and talk content, along with special features and segments, and enjoy broad appeal.

Around 75 specialist talks and music shows air each week and enjoy niche appeal to special interest groups, as well as the wider 2ser audience. As an example, weekday programming includes: Celluloid Dreams (film culture), Final Draft (books, publishing and writing), Static (indie and beats), Spice Of Life (the global beat) and Extended Play (electronic futures).

2ser's weekly e-newsletter is sent to around 4,000 dedicated 2ser listeners and supporters, informing them of upcoming on-air highlights, special offers, and events. 2ser.com is visited as a source of information and for online streaming, and to access exclusive 2ser podcasts.

Who listens to 2ser?

2ser has around 100,000 listeners per week and just under 200,000 listeners in a month. The majority of our listeners reside in Sydney's inner east, inner west and north shore, and a huge amount are professionals, mainly in the arts.

When compared to commercial radio listeners, 2ser listeners are:

     5 times more likely to go to a musical
     4 times more likely to go to the theatre and the football
     Twice as likely to go to the cinema, nightclubbing, and a restaurant
     6 times more likely to go to a cultural event and art exhibitions

Out of our committed audience:

19% are aged between 16 and 24 years old, 48% are between 25 and
40 and 33% are 40+ with a fairly even male/female split across all ages
63% love the specialist music programs
56% listen because they hear unique content they don't hear anywhere else
47% listen because they hear local and Australian content
43% listen because they love the presenters, who sound like 'real' people
46% listen because they believe in the importance of an independent voice
     * taken from McNair Ingenuity Research 2010.

Additional promotional opportunities on 2ser

    2ser Presents - 50% bonus spots

    Event sponsorship

    Daily news and what’s on sponsorship

    Program sponsorship

    Business subscription

    Live reads and giveaways

    Website and e-news inclusion

    Radiothon prize donor

How can I connect to this switched on audience?

For more information, or to request a media kit and rate card, please contact 2ser's sponsorship manager:

Mark Ward

Sponsorship and promotions

markward (at) 2ser (dot) com
+61 2 9514 9531