Alcohol Sponsorship in Sport

The Daily Telegraph faced backlash over the weekend after they offered readers a free State of Origin-themed VB can. The promotion marked the tipping point for those who believe alcohol sponsorship is saturating our sportsfields and promoting unsafe an drinking culture in Australia.

In New South Wales alone, each new day bring on average four alcohol-related deaths and nearly 150 hospitalisations. In light of this shocking statistic, is giving punters a free can of beer a step too far?

Jamie talks about the strong links between alcohol and sport with Michael Thorn, the Chief Executive of the Foundation for Alcohol Research and Education (FARE).