Are Boxing Day Sales a Thing of the Past?

Australians are expected to spend $50 Billion this Christmas season and retailers are stocking up their shelves and decorating their windows to lure us in but with the introduction of sales events such as ‘Black Friday & ‘Cyber Monday’ we are now being exposed to promotions before Christmas which now leads us to ask if the once hyped Boxing Day sales will become a thing of the past?

We speak to Executive Director of the Australian Retailers Association Russell Zimmerman about the matter and the upcoming Christmas trade period.