Brides Are Breaking Tradition — Here’s Why

The traditional white wedding gown is no longer the default for many Australian brides. From soft pastels to bold colors and non-traditional silhouettes, modern weddings are reflecting diverse values, cultures, and priorities.

Dr. Jye Marshall, Lecturer in Fashion Design at Swinburne University of Technology, joined us to explore why the white dress is losing its grip. He discussed how multicultural influences, celebrity style, social media, and rising sustainability awareness are reshaping bridal fashion. As weddings become less about formality and more about self-expression, the bridal industry is evolving to meet the moment, with off-the-rack options, custom designs, and a growing demand for meaningful, personal choices.

The white dress isn’t disappearing — but it’s no longer the only story a bride can tell.

Article on The Conversation: Something borrowed, something blue? Why the reign of the traditional wedding dress may be over