Busting Ghost Stores

No, these aren’t stores that sell paranormal related products. These are stores that technically don’t exist.

The signs are there – cheap products, constant sales, no physical location, supposed relocating and a story that looks just too good to be true. But why have they exploded into the world in recent years? And how can consumers look out for them?

On the Thursday Daily, Jack is talking to Professor Gary Mortimer, Professor Professor of Marketing and Consumer Behaviour at Queensland University of Technology, about how to spot ghost stores and bust them for good.