Do Androids Dream of Electric Sales?
This week, we take a closer look at the role of Artificial Intelligence in marketing. We already accept the fact that Amazon, eBay and Spotify can predict what we want to buy, or how we’re feeling.
But are there greater ethical questions hidden within those ones and zeros?
Joining us today is Dr. Tae Woo Kim, lecturer in the marketing discipline group from the University of Technology Sydney’s business school, who has recently released a research paper on Artificial Intelligence and Persuasion in marketing.
And Naomi Simson, one of Australia’s most recognisable entrepreneurs and Co-founder of Big Red Group, who are the Australian and New Zealand distributor for Albert AI; an marketing Artificial Intelligence that processes and analyses audiences for it’s clients.