Alcohol Ads During NRL Grand Final

What is the importance of alcohol to major sporting events? According to a recent study the NRL Alcohol companies score 3 times the amount of advertisements during the NRL grand final over the AFL. The 120 instances of alcohol advertisements during the AFL was dwarfed by the 376 that were shown during the NRL. Here on the Daily we spoke to Michael Thorn the Chief Executive of the Foundation of Alcohol Research and Education.