How Spotify could dominate music the way Google does search

Remember that before Facebook and Linkedin we used to log in on Myspace and Spoke? And use AltaVista as search tool before Google? But what made facebook more famous than Myspace? How did the company take over the online market? And how does it work compared to the offline market?

To tell us all about it Joel is joined with Paul McCarthy an Adjunct Professor at the School of Computer Science and Engineering from the University of New South Wales,