Tiktokification of the Music Industry

Tiktokification of the music industry

TikTok dictates almost everything we see these days, the jokes we laugh at, the celebrities we follow, and the music we listen to. You may have noticed many of your favorite popular new songs started out in elaborate TikTok trends. Well, one artist has spoken out against this marketing technique.

Willy Russo was joined by Dr Bondy Kaye, a lecturer in digital media to learn more.