Virtual Influencers

Social media has become a platform filled with influencers, but what about virtual influencers? Virtual influencers are AI generated digital personalities that aren’t real people, but they talk, act, and sell things like real influencers do.

What does their immortality mean for the advertising world and for us?

Dr Mai Nguyen, a Lecturer in Marketing at Griffith University, joined 2SER to discuss everything about virtual influencers.